Bruce K. Rosenblum, Warner Bros. Media Research & Insights Executive Vice President, Joins BEA Board
Washington, D.C. – The Broadcast Education Association welcomes Bruce K. Rosenblum, Executive Vice President Warner Bros. Media Research & Insights as its newest board member.
“I am honored to join the board of BEA,” said Mr. Rosenblum. “As the broadcast industry continues to evolve and grow, I look forward to helping bridge the gap between our industry and the academic community wherever possible.”
“I’m excited that we’re adding Bruce’s vision and leadership to BEA’s board,” said BEA President Greg Newton, Ohio University. “As BEA evolves alongside the media industries, I look forward to working with him to expand the connections between the academic and professional communities and to finding even more ways to serve the interests of our members and our students.
Mr. Rosenblum has served in his current role at Warner Bros. Media Research & Insights since March 2000. Prior to his promotion, he served as Senior Vice President, Warner Bros. Corporate Media Research, a title he had held since 1986. Since starting his research career in 1977, Mr. Rosenblum has held various research positions at Paramount Pictures, Lorimar-Telepictures and Telepictures, Inc.
Currently he oversees one of the industry’s premiere media research operations with responsibility for servicing Warner Bros. Domestic Television Distribution, Telepictures Productions, WB Media Sales, and WB Digital Business Development. He also built and oversees the Warner Bros. Media Lab, a state-of-the-art Emerging Technology and Consumer Testing Facility in Burbank and lead a collaborative effort to build the Media Lab NYC at Time Warner Center which opened in January 2012.
Mr. Rosenblum has been involved in many high-profile projects during his tenure at Warner Bros., such as the launches of the WB Studio Stores and The WB Television Network. His department’s research has also been instrumental in the launches of a number of long-running hit syndicated series, including “The People’s Court,” “Extra” “The Ellen Degeneres Show” and “TMZ.” Overall, Mr. Rosenblum has been involved in the launch of over 120 first-run and off-network properties during his tenure at Warner Bros. including the launches of “Friends,” “Two and a half Men” and “Big Bang Theory.” He is actively involved with a number of professional television research organizations and since January 2010, has served as Chairman of the Time Warner Research Council.
Under Mr. Rosenblum’s leadership, WBMR & I has been responsible for recent, high-profile studies such as the State of Women 2009 and 2010 and “The Evolution of Television.” In June 2010, his department’s white paper, “Engage and Captivate with Branded Integrations – Neuroscience Shows the Way,” was presented at the Advertising Research Foundation 5.0 Conference in New York.
Mr. Rosenblum received his Bachelors Degree from California State University, Northridge in 1977 where he now serves as a member of the Dean’s Executive Board for the Mike Curb College of Arts, Media and Communication and the President’s Committee on Athletic Engagement. He has also co-taught a CSUN undergraduate course in TV Research & Programming on the Warner Bros. lot.
He has worked with BEA for several years to producing cutting edge research sessions at BEA’s annual convention. The panel sessions range from the audience measurement to the latest in eye-tracking software. He produced two widely successful seminars for BEA faculty members at the Warner Bros. studio in Burbank and at the Time Warner Medialab in New York City. Mr. Rosenblum begins his term as on the BEA’s board of directors at BEA2013 in Las Vegas this April.
The Broadcast Education Association is the professional association for professors, industry professionals and graduate students interested in teaching and research related to electronic media and multimedia enterprises. There are currently more than 2,000 individual and institutional members world wide. Visit www.beaweb.org for more information.
