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THE TIME WARNER MEDIALAB | NEW YORK CITY, NY | JULY 21-22, 2014APPLICATION DEADLINE: FRIDAY, MAY 30th |
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SEMINAR OVERVIEW |
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Now in its 4th year, the College Professors Thought Leadership Seminar is taking the world of research to new levels. Time Warner executives will lead college faculty on an in-depth tour of how research permeates each and every department in a media company. The agenda changes each year to follow the evolving industry, and topics covered include marketing for hit syndicated TV shows, launching on-demand content platforms, programming and consumption trends and internships. This 1 1/2 day seminar is limited to 35 attendees and you must be a current BEA 2014 Individual Member to apply (accepted applicants will pay for their own housing and travel, but there is no additional registration fee). The Time Warner MediaLab, located within Time Warner Center on New York's Columbus Circle, provides an unprecedented destination for testing engagement throughout the entire consumer experience. The facility offers different everyday settings for conducting studies including a 50-seat theater, an in-home style living room, a consumer retail area with a mock checkout, an eye-tracking station and gaming stations, all observable live by researchers both at the lab and around the world. |